In the same way microinsurance has offered insurers (and many new to the game) to start from the beginning, and from a whole new starting point, with social as well as business objectives - developing and monitoring products by asking "does what we are doing actually make our clients lives better?"
Microinsurance has brought new distribution channels, improved technology and the promise of new markets to conventional insurance. But its "client value" approach could also be a powerful perspective for conventional insurance.
